Ambitna is a Ukrainian women's fashion brand founded in 2022 by designer Svitlana Puhach. The label combines classical tailoring with bold contemporary elements — animal prints, unconventional cuts and refined detailing — defining a distinct "business luxury" aesthetic. Production uses materials sourced from Italy and Ukraine, and the brand made its American debut at New York Fashion Week in February 2026 with the Fall/Winter 2026 collection "Guided Instinct".

MIXMVSE London carries a curated edit of Ambitna trenches, blouses, palazzo trousers and tailoring. Each piece is held in limited quantity.