Styling Club
WHAT DEFINES A TRUE CONCEPT STORE? An Editorial on Curation Over Commerce
A concept store is not a shop. It is a thesis — an argument, made through the careful selection of objects, about how a particular kind of person might live. From Mary Quant's Bazaar in 1955 to 10 Corso Como, Colette and Dover Street Market, the concept store has always been a curatorial act before a commercial one. Here is what separates the genuine article from the imitation.